We develop successful products and support our clients to enter new market segments through positioning strategy. We use design as a means to fully realize one product's functionality and to position it precisely in its most appropriate market niche.
We strongly believe that putting the product functionality at the core of the problem is crucial to the final design. It allows to conceive a product focusing on the strategic perspective of that product's role along its whole lifecycle.
[ MISSION ]
"A good design that combines beauty and functionality does not need to be explained"
- Paolo Spada